Do you remember the “paperless
office?” It was a great idea…in theory.
We all thought that with a computer monitor on every
desk people would no longer need printed sheets of paper.
What happened? Computers ended up producing more printed
pages, not less.
The fact is that though technology changes, human nature
remains the same. People simply find it more satisfying
to hold paper in their hands.
Photo studios experimented with the same wishful thinking
with proofs. They wanted to cut costs by eliminating
proofs. The problem? Clients insisted on prints they
could touch, sort and select in the old fashioned way.
Why Proofs Make Good
The prevailing theory among many studios, just a couple
years ago, was that sales people could show clients
images on a computer monitor or a projection screen
and convince customers to buy larger and more expensive
What photographers found was that most people couldn’t
select images from large events quickly. There were
just too many choices.
In the end album orders were no larger…and often
smaller…than if the clients decided which pictures
to enlarge on their own time.
Online posting worked well for the occasional enlargement
after the event. But, posting produced smaller album
orders than when people had real photographs in front
That’s why so many studios have gone back to providing
proofs to their primary clients. (Brides & grooms,
Proofs have a feeling of value and substance that is
missing from online images. People also have an easier
time visualizing how a photograph will enlarge than
they do with a screen image. So, enlarging and/or album
orders tend to be larger…with less work for studio
Three Ways You Can Order
1) Order 4” x 6” proofs directly
from your JPEG files
without using ROES software.
It is not necessary to go through
ROES software to order your proofs. You may just burn
your camera JPEG images to a CD-R and mail it to us.
Our technicians will individually color-correct each
of your images.
Each proof has your studio name and the JPEG image number
imprinted on the back.
here for an order form that you can use to mail
in your CD-R containing your JPEG camera files.
2) Order 4” x 6” proofs through ROES.
ROES software gives you the ability to edit and sort
your thumbnail images to follow the sequence of the
event. This can be very useful if you have more than
one photographer or camera photographing an event.
If you have a large number of pictures (over 100 images)
we would suggest that you burn your JPEG images onto
a ROES-formatted CD-R and mail the CD to our laboratory
rather than uploading huge files over the Internet.
Color corrections on ROES images are made through automated
corrections using Kodak’s DP2 software. Each proof
has your studio name and the JPEG image number imprinted
on the back.
3) Order Magazine Proofs through iPrints Professional/ROES.
Magazine Proofs are 6 up or 12 up images printed
on a 10” x 13” sheet of photographic paper.
Each image has its unique JPEG ID number imprinted below
Multiple pages are spiral-bound together to give your
clients a fully organized set of previews of their event.
The strong point in favor of magazine proofs is that
they provide sequential images that can’t be thrown
out of order when your clients view their previews.
The smaller images are also much less likely to be illegally
ROES software provides you with a fast, convenient means
of sequencing your thumbnail pictures so that side-by-side
comparisons of similar shots are available to your clients
on the same page.
Magazine proofs receive automated Kodak DP2 corrections
and then are fine-tuned by our technicians.
To order Magazine Proofs just select the Magazine
Please click here for more information.